Articles
- To an AI crawler, your homepage has zero links
If your site builds its pages in the browser, crawlers that don't run JavaScript get an empty shell. One homepage we tested had no heading and not one link.
- Schema that lies about you
Structured data is a set of claims you make to search engines in your own name. What false claims look like, from real payloads, and why they cost you.
- Your SEO pixel's fixes are invisible to AI crawlers
We tested five sites running an SEO platform's JavaScript pixel. On every site with live changes, none of the fixes reached the HTML AI crawlers read.
- How to audit your site's agent readiness
AI agents are starting to use websites, not just read them. A step-by-step check you can run in an afternoon, with JavaScript off and on.
- GEO without the snake oil: how pages get cited
Generative engines cite pages they can read, understand and trust. Five things that help, and the "AI optimization" tricks that don't.
- Your link previews are broken and you've never looked
When someone shares your page, the preview comes from a few meta tags in your raw HTML. Missing, relative or JavaScript-added tags mean a blank card.
- The AI crawlers you're blocking by accident
AI companies run separate crawlers for training and for search. Block the wrong name, or let your CDN block for you, and you vanish from AI answers.
- FAQ schema won't get you FAQ rich results anymore
Since August 2023 Google shows FAQ rich results only for well-known government and health sites. Selling FAQ markup as a search win is three years late.
- Your sitemap is lying to Google
Google ignores priority and changefreq, and stops trusting lastmod when every page claims it changed today. What a sitemap should actually say.
- Your homepage has four addresses. Pick one.
http, https, www and bare: every site answers on four addresses. Each one should reach the same final URL in a single redirect, not three.