Spotify is once again raising its prices, and this time it’s making waves in the world of music streaming.
Jess Weatherbed, a dedicated news writer with a passion for creative industries, technology, and internet culture, began her journey at TechRadar, where she covered both news and hardware reviews.
In the United States, the cost of Spotify Premium is set to increase yet again, marking the third price adjustment since the beginning of 2023. According to an announcement from the company, subscribers in the US, as well as in Estonia and Latvia, will receive notifications regarding the new pricing structure over the next month.
To break it down, the individual Premium plan in the US will rise from $11.99 to $12.99 by the time of the next billing cycle. Meanwhile, student plans will see an increase from $5.99 to $6.99. The more comprehensive plans will experience even steeper hikes: the Duo plan will go up from $16.99 to $18.99, while the Family plan will jump from $19.99 to $21.99. It’s important to note that these changes apply specifically to the US market, but Spotify users in Estonia and Latvia can view the revised pricing by visiting the company's official website.
In their announcement, Spotify stated, "Occasional updates to pricing across our markets reflect the value that Spotify delivers, enabling us to continue offering the best possible experience and benefit artists." In the emails being sent to subscribers, Spotify defends the price increase by asserting that it’s necessary "to keep delivering a great experience" for users.
While it was already known that Spotify intended to raise the prices of its Premium plans in the US before March 2026, the specific amount was only disclosed recently. The last time Spotify adjusted its prices in the US was back in June 2024, with further increases in other regions occurring in August 2025. This period also saw the introduction of several AI-driven features and the much-anticipated support for lossless audio, which may have contributed to the perception of added value. For those who fondly recall the long stretch of 12 years without any price changes, this latest hike could feel particularly disheartening.
If you find yourself intrigued by this ongoing saga of Spotify’s pricing policies and the implications for both users and artists alike, make sure to follow the topics and authors related to this story to tailor your homepage feed and receive email updates.
