FOREIGNER's MICK JONES Partners With PRIMARY WAVE MUSIC: A Musical Power Move
The legendary Mick Jones, a founding member of the iconic rock band FOREIGNER, has joined forces with Primary Wave Music, a leading independent publisher. This partnership is a strategic move that will likely have a significant impact on the band's future. With Primary Wave's expertise in marketing, branding, and digital strategy, FOREIGNER is poised to reach new heights of success.
Jones, a prolific songwriter with a career spanning decades, is thrilled about this collaboration. He believes that Primary Wave's approach to developing heritage artists will help elevate FOREIGNER's brand and songs to an even higher level. This partnership is a testament to Jones' vision for the band's future, as he aims to build upon the band's already impressive legacy.
Primary Wave's CEO, Larry Mestel, shares Jones' enthusiasm. He praises Jones as one of the most prolific songwriters of all time and highlights FOREIGNER's status as a remaining supergroup with an exceptional live performance. Mestel's statement underscores the potential for Primary Wave to enhance FOREIGNER's already impressive catalog and brand.
The partnership's scope is comprehensive, covering publishing, marketing, and branding. Primary Wave's access to its marketing team and publishing infrastructure will enable them to work closely with FOREIGNER on various projects. This includes new marketing initiatives, branding strategies, digital content creation, and opportunities in film and television.
FOREIGNER's music has resonated with audiences worldwide, selling over 80 million albums. Their repertoire includes numerous hits, such as "Juke Box Hero," "Cold As Ice," and "I Want To Know What Love Is." These songs have stood the test of time, with audio and video streams approaching 20 million per week. FOREIGNER's catalog sales are impressive, ranking among the best-selling music artists of all time.
The band's current lineup includes Luis Carlos Maldonado on lead vocals, Jeff Pilson on bass and musical direction, Michael Bluestein on keyboards, Bruce Watson on lead guitar, Chris Frazier on drums, and John Roth on guitar. This talented group continues to deliver sold-out tours and album sales, solidifying FOREIGNER's status as one of the most popular rock acts globally.
In conclusion, the partnership between Mick Jones and Primary Wave Music is a strategic move that will likely elevate FOREIGNER's brand and songs to new heights. With Primary Wave's expertise and Jones' vision, FOREIGNER is poised to continue its legacy of musical excellence and reach a wider audience than ever before.
